
RAMPx
Risk-Adjusted-Market-Potential
The Problem: Over 50% of new products never achieve their pre-launch forecasts.
What's needed is a better way to consistently measure the strength of the value proposition of new products in development – which to advance, prioritization of spend, how to enhance evidence generation for optimum market adoption.
The Solution: RAMPx assesses the strength of a new product’s value proposition quickly and affordably.
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Consistent metrics that measure all the drivers/inhibitors of new product adoption (rational, economic, emotional, and social)
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Captures the views and perspectives of all relevant stakeholders
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Provides a synthesized view and common framework across products/companies, as well as competitors
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Can be used across all types of products so it can be applied across the internal portfolio/licensing
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RAMP Dx - Diagnostics
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RAMP Rx - Drugs and devices
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RAMP Tx - Therapeutics
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RAMPx: A Critical Input Into Forecast Development and Potential Risks
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Goal is to make the RAMPx score and process utilized and accepted across the pipeline and operating units

RAMPx: Assesses New Product Value in a Dynamic Environment
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The RAMPx scores for a particular product provide an indicator of the dynamics that are likely to exist between stakeholders for any product. Examples: Product 1 would be patient driven. Product 2 is likely to encounter strong payer resistance and physicians are not likely to counter a step-edit or PA imposed by payers.


RAMPx: Measures Up to 25 Drivers of New Product Adoption
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Synthesized view across all stakeholders is highly predictive of market success

RAMPx: Can Be Applied at Various Stages in Product Lifecycle

RAMPx: Project Approach

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